The CBD & Hemp Wholesale World Expo USA Las Vegas logo

RSCL Keynote Theater 3

Featured at the co-located Smart Retail Tech & Retail Supply-Chain Logistics Expo

The KeyNote Theaters at The White Label World Expo are at the heart of the event. With the Keynote Speaker topics being tailored by industry leaders at the forefront of ecommerce and product branding, all visitors who attend a Keynote Seminar will expect to discover some of the latest trends, insights, and expertise in their profession.

Expect to see plenty of visitor recordings and selfies, online press and blogger coverage, as well as numerous photos, announcements and posts regarding the Keynote Theater lineup.

  • Wednesday
  • Thursday
    • Ashley Amber Shafer, DNA Hemp: Speaking in the RSCL Keynote Theater 3

      11.00 - 11.30

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      11.00 - 11.30

      Ashley Amber Shafer, DNA Hemp - DNA Hemp

      High Vibe Tribe- CBD Sound Bowl Demonstration

      tbc


      Eric Steenstra: Speaking in the RSCL Keynote Theater 3

      11.45 - 12.15

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      11.45 - 12.15

      Eric Steenstra - VoteHemp

      Hemp Policy and Regulations: Where do we go from here?

      It has been almost 4 years since hemp was legalized in the 2018 Farm Bill. Farmers have faced challenges and the industry has been held back by the failure of FDA to regulate. What policy changes are needed to help the industry grow and succeed?


      David Paleschuck: Speaking in the RSCL Keynote Theater 3

      12.30 - 13.00

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      12.30 - 13.00

      David Paleschuck - Branding Bud Consulting Group

      Creating A Meaningful CBD Brand

      Best-selling author and cannabis expert, David Paleschuck discusses the four pillars of creating a meaningful CBD brand. Starting off with consumer need states & rituals, Paleschuck outlines a process and roadmap aligning consumer demographics and lifestyles overlayed with form factor and brand archetype – resulting in a well-designed product that serves the needs of a defined consumer.


      Ryan McKeever: Speaking in the RSCL Keynote Theater 3

      13.15 - 13.45

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      13.15 - 13.45

      Ryan McKeever - Plotline

      THE CHASE: Learn how to find your place in the CBD and industrial hemp market.

      Ryan’s time on stage will educate you on the CBD industry in an entertaining way. You will hear stories of hard working, high yield CBD hemp farmers to extractors, manufactures, small businesses, and customers. In short, seeing the CBD market from every human angle. There will be stories of mite infestations, a chili dryer fire, the bottoming out of the CBD producer’s market (biomass, isolate, distillate, etc.), and a one million pound deal gone bad with a Chinese company four months before COVID. You will learn about Ryan’s journey becoming a hemp farmer and go down the rabbit hole with him and his camera to see how that has shaped his future. Along the way, he learns valuable information and takes inventory of what he’s learning. The puzzle pieces start to come together and he evaluates the CBD industry from a bird’s eye view and realizes that to succeed in this ever-changing market you must: • Know your why • Avoid trend chasing • Find your place in a sea of product competition • Be willing to PIVOT PRACTICAL TAKE-AWAYS: • The industry is constantly changing. Where do YOU fit in? • How CBD hemp farming is now a niche business similar to vineyard or fruit. • What do changing regulations mean for the industry? • How the end of marijuana prohibition affects the industry. LEARN TO PIVOT AND IDENTIFY NICHE OPPORTUNITIES. THE TIME IS NOW!


      Brian Baker: Speaking in the RSCL Keynote Theater 3

      14.00 - 14.30

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      14.00 - 14.30

      Brian Baker - Purely CBD LLC.

      Purely CBD, Changing the Customer’s Buying Habits


      Paul Murray: Speaking in the RSCL Keynote Theater 3

      14.45 - 15.15

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      14.45 - 15.15

      Paul Murray - HealthNaturally

      The Future Demands CBD Products that Work


      Arianna Collins: Speaking in the RSCL Keynote Theater 3

      15.30 - 16.00

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      15.30 - 16.00

      Arianna Collins - Colorado Chromatography Labs

      Rare, non-intoxicating cannabinoids

      To inform clients, governing officials, and firms about rare cannabinoids. To provide education about hemp-derived cannabinoids, and to increase awareness for alternative compound characterization.