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Mikaela McLaughlin: Speaking at the CBD & Hemp Wholesale World Expo USA Las Vegas

Mikaela McLaughlin

VP of Business Development - Springbig


Develop and Execute effective marketing campaigns in restrictive markets

When operating in restrictive markets, it is important to be aware of the compliance landscape and to develop your marketing strategies accordingly. One effective way to reach customers in these markets is through SMS & Email marketing. However, before embarking on an SMS marketing campaign, it is crucial to understand the compliance landscape and make sure that your campaigns are properly targeted for optimal success.

About Mikaela McLaughlin

Currently, Mikaela serves as the VP of Business Development at springbig. During her time at springbig, she has helped many of the largest and most distinguished cannabis retailers and brands reimagine their approach to loyalty, digital communication, and customer outreach. Before joining the team at springbig Mikaela worked in sales and marketing outside the cannabis industry. Her superpower? Being able to get the whole room on the dance floor.