Best-selling author and cannabis expert, David Paleschuck discusses the four pillars of creating a meaningful CBD brand. Starting off with consumer need states & rituals, Paleschuck outlines a process and roadmap aligning consumer demographics and lifestyles overlayed with form factor and brand archetype – resulting in a well-designed product that serves the needs of a defined consumer.
About David Paleschuck
With 15+ years of brand-building and consumer marketing experience serving American Express, MasterCard, PepsiCo and Microsoft, David has participated in developing and marketing many of today’s best-known brands. His career focus has been on brand strategy, brand development, brand management and integrated marketing. He has developed, activated and led comprehensive marketing programs designed to connect brands with relevant communities in consistent, credible, and meaningful ways. Since entering the legal cannabis industry in 2012, David has created profitable partnerships while working as the VP, Licensing & Brand Partnerships at DOPE Magazine and crafted award-winning, cannabis-infused products as the Chief Brand Officer at Evergreen Herbal. David is perhaps best known for his writings and thought leadership on cannabis branding and marketing. His work and writings have been featured in Forbes, Kiplingers, The Brookings Institution, Green Entrepreneur, Dope Magazine, High Times, PROHBTD, among others. David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book on cannabis branding – released in April 2021 and ramped to be the #1 best-selling book on Amazon in the “Branding & Logo Design” and “Green Business” categories. As Founder of The Branding Bud Consulting Group (www.brandingbud.com), David consults within the legal cannabis & hemp industries helping both established and start-up firms with their product development, branding, positioning, packaging, promotions, and marketing.