A discussion on the changing landscape of the cannabis beverage market in the US, and why leading beverage manufacturers are incorporating cannabinoids due to innovations made in water-solubles. Two Houston-based companies, experts in their respective field of hemp and hops, collaborated to produce the first CBD soft seltzer in Texas. Hear them discuss market shifts, consumer preferences, and the nuances to consider for flavor profiling, entourage effect, and the benefits of nano-emulsion technology.
About Ben Meggs
Ben Meggs is the Chief Executive Officer with 15+ years of experience providing visionary leadership and strategic direction for businesses ranging in size from start-ups to global public companies. Adept at planning and executing acquisitions, divestitures and partnerships while fulfilling all other strategic management duties.