Alphabet Inc.’s Google said it’s working with Shopify Inc. to let more merchants sell across the search giant’s properties and beef up its e-commerce business. The news, announced Tuesday during Google’s I/O software developer conference, sent Shopify shares up more than 5%.
With the new integration, Google said Shopify’s 1.7 million merchants can more easily list items where Google sells, its Shopping site, as well as other properties such as Maps and YouTube.
Google eliminated fees for retailers on its shopping service as a way to lure merchants from bigger rival Amazon.com Inc. The company has since seen an 80% jump in merchants, a “vast majority” of whom are small businesses.Google Is Coming After Amazon’s Marketplace Merchants.